Reasons to be on Twitter
interaction with your favorite brands
staying abreast of the latest trends in your field
keeping up-to-date on your interests and hobbies
following your favorite people, ideas
finding out about Twitter-only promotions (sometimes companies give away free stuff)
following hashtags during events to follow the live “backchannel” chatter
Spying on competition
This vid gives you a good idea of how to use Twitter as with everything on the net everything is not what it appears to be.
Think about your logo. Always remember KIS keep it simple.
http://youtu.be/SdbBzq5B9Es look for the negative space.