blog, DIY, formatting, WordPress, WordPress tv

My New Website Now What>Get Going

So you have a website-what now? Well the website is not going to go there and sell itself it needs input and constancy.

You have to make it work yourself. Or get someone else to do the marketing and donkey work.

You know how donkey’s work works-it’s slow and laborious, but you get there eventually.

If you really want to invest in your business you could put 1 or 2 hundred a month into Google adds.

https://ads.google.com/aw/campaigns/new/express

Word of mouth and social media work but it needs to be regular and you have to be committed. With phones nowadays it’s easy to engage with social media.

Make it humorous-genuine-authentic the usual.

You could do competitions. Get business cards with the site on it.

Know a website is static in all its fluidity virtualness.

Google offfer these online courses which are mighty handy but really who has the time! If you have a couple of hours a week give them go.

You could try one. https://analytics.google.com/analytics/academy/

Everything is about numbers which revolve around sales your an author-an electrician-a doctor you have to sell yourself and your website analytics will tell you targets-behaviour-location-tracking etc.

It won’t happen just like that-you must make it happen.

Off you go!

Oh and remember your laptop- your mobile-your pc are aimed at you so everything is cached on your device- meaning it stores your info so you WILL see your site at the top.

NO it’s at the bottom on other people’s devices.

Best place to check where you are on the page is to go to your local web hub or library put in your business then you will see.

Off you go!

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DIY, WordPress, Youtube

Classic WordPress v Gutenberg Block Editors

It’s all in the name ‘classic’ classic infers something that worked- that’s quintessential and time honoured but now we’re moving on: classic is dead Z classic is dead. Make way for the BLOCK! Even the name sounds ridiculous.

Why? Block is not user friendly-it’s too demanding, too confusing, too all over the place- irregular and anomalous.

At least the choice is still there but it’s constantly demanding use BLOCK. No I won’t!

STOP WORDPRESS.

Sometimes you wonder is it that software developers are sitting there navel gazing wondering is there anything to do?  I know let’s make some changes. And changes are good if they are done for the right reason-not just change for changes sake.

I know says dev we are WordPress mo’k?  Then Gutenberg the first press- yaw- that’s it we’ll make it like a book shape and on and on and they get all carried away.

Classic works- it is easy to follow-you don’t have to move things around. You want to write a story just write on a page like it is word doc and write.

You want to add media well no problem: press the add media or + and there you have it. But with block it is so tedious and mind numbing and super unfriendly- it must have been a bad pizza day when they came up with that block head idea.

 

 

DIY, get online, How to, search console, SEO, WordPress

The New Google Search Console

The Search Console reports in Analytics provide information about the performance of your organic-search traffic.

You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate.

This combination of data helps you optimize your site for the most profitable traffic.

blog, DIY, SEO, WordPress

Google teaches you all about SEO and Adwords

Google AdWords is Search advertising, or pay per click, and is not the same as SEO, or Search Engine Optimisation, where clicks to your website through organic listings are free.

http://www.searchenginejournal.com/s…evealed/71417/
This came as a response on boards.ie.
This link bought me to a site explaining the difference but also to where you have an option to do Googles’ own SEO and Adword online course.
It suggests starting at the beginning.
For anyone who wants to know how to measure what is happening on your site start with the ‘Digital Fundamental Analytics’ and best of all it’s FREE.
What you learn here is how to approach your site in a measured marketing capacity.
Google don’t make it difficult. The guy who gives the course is clear and understandable.

See for yourself

SEO is not McDonalds patience PPC is but it has its advantages it’s immediate.

It really is what you would do if you had a shop on the highstreet. This time it is all done in Google analytics and you can definitely DIY it.
For instance you can filter hits on your site both qualitatively( behaviours and live etc) and quantitatively ( how many,when).
These are the measuring tools used in most analytics the quantity is what is most used, qualitatively can be a subjective and contextual measurement.

You learn by having a dummy site which Google set up for you. Then instead of learning by listening you learn experientially.
If you have a simple site you won’t have to make too many inputs to measure what is happening and what the user is doing.

It really gives a great perspective on how to keep on top of human behaviour as they use your site’s call to action.
There is a brief test after each video, which I didn’t notice as I stuck to the fold view. If you do this test after each vid you’ll get a good handle on what you have learned.
This is SEO. Not Adwords. Oh Yeah on boards.ie thank you.
So far I’m onto module 5 and 5.2

77webstudio Katrina, DIY, What is

Difference between Pages Posts

page postJust something to remember when you are working on the back end of a site what you do is not going to be the same as when you log out and see the site.

i.e. when you add a contact page you will see your name as the details, when you log out the tabs are clear of formatting. People get confused by this:so logout to see how your site really looks.

 

The advantages of a post is it is live. There is nothing to hinder your creativity. You just write add media and on to the next post. It is a stream of unconsciousness sometimes regrettably subconsciousness but mostly consciousness.

Yes some people have it set up to publish into the future,that’s ok takes the pressure off. Others have contributors.

If you keep a blog make it  regular, consuming, exciting, informative, unique  and not like the rest. don’t be afraid to be different be yourself.  Same but different. Be regular pleeese.

The advantages of a page is it is there. Constant, available, telling,static. No changes necessary unless you need to update it.

DIY, WordPress

WordPress

WordPress

The Who

Keeping it simple is the key to WordPress’ success. Matt Mullenweg WordPressian has done just that. Matt his Automatticians and happiness engineers  give you the tools to be a designer, creator, imaginor, linguistic etcetera: when you are done this is what you will see or whatever you go for.

The What

Here it is-WordPress-what do you think? What you are looking at is the front cover of the book and by clicking through the menu’s and links you are flicking through the pages. To put a WP site together you go to the backend i.e. you become the designer/author of your book, the driver of your own car. Hence the dashboard metaphor, and away you go: at this present time destination unknown.

Everything is a possibility: all you need to bring along is your imagination, a few ideas and jump in: WP will catch you.