Google AdWords is Search advertising, or pay per click, and is not the same as SEO, or Search Engine Optimisation, where clicks to your website through organic listings are free.
This came as a response on boards.ie.
This link bought me to a site explaining the difference but also to where you have an option to do Googles’ own SEO and Adword online course.
It suggests starting at the beginning.
For anyone who wants to know how to measure what is happening on your site start with the ‘Digital Fundamental Analytics’ and best of all it’s FREE.
What you learn here is how to approach your site in a measured marketing capacity.
Google don’t make it difficult. The guy who gives the course is clear and understandable.
See for yourself
SEO is not McDonalds patience PPC is but it has its advantages it’s immediate.
It really is what you would do if you had a shop on the highstreet. This time it is all done in Google analytics and you can definitely DIY it.
For instance you can filter hits on your site both qualitatively( behaviours and live etc) and quantitatively ( how many,when).
These are the measuring tools used in most analytics the quantity is what is most used, qualitatively can be a subjective and contextual measurement.
You learn by having a dummy site which Google set up for you. Then instead of learning by listening you learn experientially.
If you have a simple site you won’t have to make too many inputs to measure what is happening and what the user is doing.
It really gives a great perspective on how to keep on top of human behaviour as they use your site’s call to action.
There is a brief test after each video, which I didn’t notice as I stuck to the fold view. If you do this test after each vid you’ll get a good handle on what you have learned.
This is SEO. Not Adwords. Oh Yeah on boards.ie thank you.
So far I’m onto module 5 and 5.2